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Amazon Bookstore Cooperative

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Coordinates: 44°55′0.75″N 93°15′45.01″W / 44.9168750°N 93.2625028°W / 44.9168750; -93.2625028
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Amazon Bookstore Cooperative
Company typeWorker cooperative
IndustryBookselling
Founded1970
FounderRosina Richter Christy
Julie Morse Quist
Defunct2012
Area served
Minneapolis, Minnesota
Websitetruecolorsbookstore.com[dead link‍]

Amazon Bookstore Cooperative was a feminist bookstore located in Minneapolis, Minnesota, that operated from 1970 to 2012. It was the only lesbian/feminist bookstore in the U.S.at some point, but certainly not at its beginning.[1] The shop was named after the Amazons, a mythological tribe of fierce and independent women. In 1994 Amazon.com was founded and within a year, problems started for Amazon Bookstore. Terms of a lawsuit by Amazon bookstore resulted in a small settlement,[clarification needed] and a requirement that Amazon Bookstore go by the name 'Amazon Bookstore Collective' to reduce confusion with Amazon.com.[2]

Early years

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In 1970 when Amazon was founded by Rosina Richter Christy and Julie Morse Quist, it was far from a full-fledged bookstore. The books were kept in the front room of the collective they lived in and books were only available from 3 to 6 PM or by special arrangement.[3][4][5] This arrangement lasted for about two years before the book store moved to Minneapolis' Lesbian Resource Center and then migrated through a series of different storefront addresses. Working conditions were sometimes difficult and included an unsafe neighborhood and a building with no heat where pipes froze and people had to wear gloves inside the store.[4][5]

Lawsuit

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In 1999, the cooperative sued Amazon.com for trademark infringement. After sometimes acrimonious legal proceedings, the case was settled in November of that year, with Amazon Bookstore assigning its common law rights in the Amazon name to Amazon.com; and Amazon.com giving a license back to Amazon Bookstore Cooperative for use of the Amazon name.[6][7]

True Colors

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The store in 2012 with a "going out of business" sign in the window.

The business announced that they were closing down at the end of June 2008, and buyers came forth to carry on the store as an independent bookstore. Ruta Skujins, with the help of her partner, Joann Bell, decided to take over the store. Transfer of the ownership of the store happened at the end of June, according to an e-mail sent by the store to customers on June 17.

In November 2008 it was announced that the store changed ownership and as a result, the Amazon name could not be used by the new owner as it was owned by Amazon.com. The new owner of the bookstore, Ruta Skujins, changed the name of the store to True Colors Bookstore, and both names were in use during the transition period.[8] The bookstore began experiencing financial difficulties in late 2011, with the store closing in February 2012 due to this.[9][10][11]

Influence and significance

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Amazon became "the oldest independent feminist bookstore in North America"[12] and was probably "the oldest in the English speaking world".[4] It had an impact that extended both beyond its immediate area and beyond the United States.[13]

It also had a presence in popular culture. Cartoonist and graphic novelist Alison Bechdel was inspired to create the fictional Madwimmin Books in Dykes to Watch Out For based on experiences at the store.[14]

References

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  1. ^ Pulley, Anna (2012-08-10). "10 Fun Facts You Didn't Know About Lesbians". Archived 2012-08-12 at the Wayback Machine Blogs.sfweekly.com. Retrieved on 2013-08-27.
  2. ^ Kirch, Claire (October 2003). "The Struggle Continues". Publishers Weekly. Vol. 250, no. 41. p. 20. Retrieved December 25, 2019.
  3. ^ Divine, Anda (October 10, 1990). "Amazon celebrates 20 years". Minnesota Women's Press. Saint Paul. p. 7.
  4. ^ a b c Wallner, Joan (January 25, 1995). "Founding mothers: Twenty-five years at Amazon". Minnesota Women's Press. Saint Paul. pp. 19, 27.
  5. ^ a b Anderson, Bev (September 14, 1990). "Amazon bookstore celebrates 20 years". Equal Time (220).
  6. ^ Mieszkowski, Katharine (October 28, 1999). "Battle of the Amazons". Salon. Archived from the original on June 18, 2012.
  7. ^ "Amazon.com, Bookstore Settle Suit". internetnews.com. 1999-11-04. Archived from the original on 2006-10-18. Retrieved 2006-07-07.
  8. ^ "True Colors Bookstore Newsletter". True Colors Bookstore. November 5, 2008. Archived from the original on December 3, 2004. Retrieved December 6, 2004.
  9. ^ Hertzel, Laurie (December 20, 2011). "True Colors bookstore puts out a plea for help". Star Tribune. Archived from the original on February 13, 2012. Retrieved October 20, 2012.
  10. ^ "The long climb back: A decision that forever changed bookstore owner's life". Pioneer Press. October 20, 2012. Archived from the original on 26 October 2012. Retrieved 20 October 2012.
  11. ^ Hertzel, Laurie (February 24, 2012). "Saying goodbye to True Colors". Star Tribune. Archived from the original on February 28, 2012. Retrieved February 28, 2012.
  12. ^ Ann, Mary (December 27, 2011). "Pioneering True Colors feminist bookstore expected to close in February". Saint Paul Pioneer Press. Saint Paul.
  13. ^ Heilman, Dan (August 22, 1990). "Declaration of Independents". City Pages. Minneapolis. pp. 14–15.
  14. ^ Elledge, Jim (2010). Queers in American Popular Culture, Volume 1 p. 93. Praeger. ISBN 978-0-313-35457-1.
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44°55′0.75″N 93°15′45.01″W / 44.9168750°N 93.2625028°W / 44.9168750; -93.2625028

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